ACET
ACET ACET
ACET
JOB DESCRIPTION
MARKETING OFFICER

POSITION: Marketing Officer
REPORTS TO: Marketing and Business Development Supervisor of ACET Hanoi

COMMENCING DAY OF WORK: June/ July 2015

RESPONSIBILITIES

ONLINE MARKETING
·        Working with internal marketing team and external suppliers to drive successful execution of the online marketing plan.
·        Social networks – monitoring of activity, question answering, content creation, trend analyzing, issue resolving.
·        Budgets: practical management of budgets, fees and commissions (both costs spend and revenue).
·       Web traffic and source analytics monitoring and reporting against key performance indicators.
·       Website maintenance and search engine optimization – updating and improving content, helping to ensure the site structure
is search engine efficient, maintenance of target keywords and phrases (with a supporting content plan to drive better rankings),
ensuring all SEO activity is aligned to the particular products/services etc of the organisation.
·       Database marketing – maintenance of lists, segmentation, compliance with data law, goal setting and tracking (e.g. conversion).
·       PPC – control of budgets, success tracking and testing of different key words/phrases, return on investments reporting.
·       Prepare content of article on website, Facebook and mainly in charge of copywriting.
·       Working with external PR and others in the pursuit of high quality and relevant inbound links and recommendations etc.
·       Contribute a passion and ongoing knowledge of internet and digital marketing as a key member of the marketing team.

OFFLINE MARKETING- BUSINESS DEVELOPMENT
·        Responsible for developing new new business in the target market.
·        Assist Marketing manager to follow up current and new partners, clients, alliances.
·        Assist marketing manager in creating sales plan  to achieve sales target.
·        Build up and manage customer database in specific market segments.
·        Develop and expand business for corporate sector.
·        Develop and expand business for public sector.
·        Coordinate in planning, implementation of every marketing activities that increase the company’s brand presence and market
share, and improve customer satisfaction and productivity performance.
·        Works closely with the Marketing team to ensure that marketing strategies are aligned with Marketing objectives and revenue
 targets.
·        Manage and evaluate promotion levels to achieve maximum in return.
·        Manage Sponsorship/Scholarship to partners.
·        Other tasks requested by Marketing Manager.

REQUIREMENTS
·        Bachelor degree or higher qualification.
·        Solid knowledge of sales or marketing.
·        Strong knowledge of education industry.
·        3 years of working experience in sales/marketing or relevant industry.
·        Experience in working with B2B partners.
·        Proficiency in computer office skill: Word, excel, PowerPoint.
·        Strong in presentation skills.
·        English level required equivalent 6.0 of IELTS.

 COMPETENCIES
·        Strong communication skills.
·        Good copywriting skills.
·        Creative and strong planning skills.
·        Analytical thinking.
·        Self-motivated, results-oriented.
·        Can-do attitude, be able to perform under pressure.

BENEFITS
·        Salary
·        13th Month salary
·        Performance Bonus.
·        Medical examination
·        15 days recreational Leave
·        10 day sick leave at 100% salary with the appropriate medical certificates which are acceptable by the local Social Insurance
  Office.
·        Social Insurance (according to VN labor law)
·        Health Insurance (according to VN labor law)

Deadline to receive application:  30th June 2015
Email to receive application:  recruitment-hn@acet.edu.vn

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