POSITION: Marketing Manager
REPORTS TO: Country Manager
RESPONSIBILITIES
- Online Marketing & Report: Craft and execute the optimal Paid Marketing Strategy, involving SEM, Display Marketing, Paid Social (Facebook and local social media), and partnerships with local publisher networks for advertising to drive student enrollments from the region
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital properties, including websites, social media, etc.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to action, landing pages, and lead generation content
- Optimize our marketing automation and lead nurturing processes through email, content, social channels, and analytics
- Implementation and maintenance of multilingual search engine optimization and discrete campaigns
- Establish closed-loop analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers
- Building and connecting digital platforms (website, fan page, tracking tools, advertisement accounts) to deliver best digital experience
- Conduct in-city events for these hot leads and convert them down funnel into an enrollment.
- The preparation of termly/monthly / annual reports and reports as required by management.
- Devising the means to capture data, descriptive text and images relating to (i) ACET students (ii) the achievements of ACET students.
- Offline and Integrated Marketing: development of localized marketing plans, materials, and tools to drive enrollments; cooperation with centers for events; public relations.
- Budget Management: Appropriate and effective management of the departmental budget o Effective projects management to delivering best achievement on projects results and projects budget
- Manage marketing team
REQUIREMENTS
- 3–5+ years of applied marketing experience with a strong digital marketing focus
- Experience developing and implementing marketing strategy and plans
- Strong knowledge of social media platforms, including LinkedIn, Facebook, Twitter, YouTube, and other local media platforms Experience with Web analytics, A/B testing, and inbound marketing tactics
- Proficiency with marketing automation and blogging software features to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
- Ability to think independently, thoroughly, and critically in fast-paced contexts
- Ability to collaborate with stakeholders from local, national, and international constituencies
- Excellent communication and creative-thinking skills, with an ability to use data to inform all decisions
- Maintaining a high level of trust and team spirit and camaraderie with the city leadership team while challenging the performance of team
- Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
- Ability to travel as needed to work with key agents or feeder schools in developing messaging and look and feel of marketing materials
- Fluent in English with excellent communication skills
BENEFITS
- Competitive salary with annual salary and bonus review
- 13th month salary
- 15 annual paid leaves
- 10 sick paid leaves
- AON Healthcare Insurance + Annual Health Examination
HOW TO APPLY
All interested applicants should send their CV and cover letter to: recruitment-hn@acet.edu.vn . Please note that only shortlisted candidates will be contacted for interview.